Plasinia at InterCHARM 2018
InterCHARM is the largest perfumery and cosmetics exhibition in Russia, CIS, Central and Eastern Europe which brings together in Moscow the Russian and international well-known and new manufacturers and distributors of perfumery and cosmetics, tools and equipment for cosmetology, aesthetic medicine, hairdressing, nail service, as well as technologies for the salon business, raw materials, ingredients and beauty business services.
Our boot was in the area called Green Valley: Natural cosmetics. We learned that natural cosmetics is one of the most fast-growing trends in Russia and CIS, that's why our brand-aroused great interest among visitors, including retailers, distributors, graphic designers, and media representatives. Everyone was fascinated with our products and our approach to high-quality skin care.
They loved our premium packaging, particularly the fact it was eco-friendly. We met lots of exhibitors looking to connect with like-minded individuals. Many of the distributors and manufacturers we spoke with were solo entrepreneurs, excited to share their experiences about what it took to get to where they are.
Overall, our visit was incredibly successful, the visitors at the exhibition showed great interest in our brand. We definitely plan to expand into the Russian market.